Perceptions, experience driven entrepreneurship

This does not only bring a positive perception and experience but goes beyond into the financial state of the business.
By Farai Chigora Jul. 21, 2024

Embracing the future: Salesforce automation

The automation is a collection of tools intended to increase sales teams' effectiveness and output.
By Paul Maphayike May. 24, 2024

Zida licence uptake rises

Manungo encouraged companies to work closely with Zida on getting projects to the approval stage to develop and package identified investment opportunities.
By Tafadzwa Mhlanga Sep. 14, 2023

Brand invitation in entrepreneurship

Most of our SMEs brands seem to be lacking in this perspective. As they portray invitation for hostility instead of a wonderful treat. 
By Farai Chigora Jun. 18, 2023

Opinion: Engagement in entrepreneurial brand mix

Engaging with the customers and general populace seem to be overlooked as a standalone pillar in the existing marketing mixes.
By Farai Chigora Apr. 9, 2023

Promotions in entrepreneurial brand mix

In our previous edition we opened a new perspective in transformational branding of our entrepreneurial businesses.
By Farai Chigora Apr. 2, 2023

Social intelligence for branding entrepreneurship

As growing businesses we should think beyond product/service performance to the social surroundings that affects our visibility
By Farai Chigora Dec. 11, 2022

Brand terrorism in entrepreneurship

Sometimes we derail and point our attacking weapons to those who stood by us all the way to success and fame.
By Dr Farai Chigora Nov. 20, 2022

Business opinion: Brand relationship management

Everyone in this life is more likely to follow where love is/builds and our brands should reflect the same in the mind/heart/soul of the current and potential customer(s).

By The Independent Jun. 12, 2022