The underrated value of knowing your customer and knowing your market
There are times when the market is more important than inputs like seed, fertiliser and capital but very few farmers invest in understanding the market and knowing their customers.
By Charles Dhewa
Nov. 5, 2025
Zimbabwe surpasses wheat target
ZIMBABWE has surpassed its national wheat demand with a record 578 059 metric tonnes harvested so far during the 2025 winter wheat season,
By Sharon Zebra
Oct. 29, 2025
Personalised leadership to strategically run the organisation
Technology is reshaping industries more quickly than in the past years. As such, customer expectations are rapidly changing.
By Innocent Hadebe
Oct. 25, 2025
Five axes of reform vital for Zimbabwe economic future
The region’s integrated markets also offer Zimbabwe access to larger regional supply chains, potentially stabilising demand for its exports and providing more diverse sources of inputs
By Gloria Ndoro-mkombachoto
Oct. 24, 2025
Unifreight to inject US$6,5m for fleet expansion
TRANSPORT and logistics giant Unifreight Africa Limited plans to inject over US$6,5 million into expanding its fleet in 2026 as it gears up to meet heightened demand during the tobacco marketing
By Melody Chikono
Oct. 24, 2025
Zimbabwe urged to tie mining taxes to environmental, social performance
It also recommends an environmental tax framework to align Zimbabwe’s mining fiscal regime with global sustainability norms.
By Staff Writer
Oct. 24, 2025
Zim’s cotton production falls to new record low
ZIMBABWE’S cotton production has collapsed to a fraction of yesteryear output, falling below 30 000 metric tonnes for the 2024-25 season,
Zimbabwe-China tobacco expo opens new markets
Fifteen companies exhibited under China Tobacco International, highlighting the strategic focus of the event.
By Nhau Mangirazi
Oct. 23, 2025
How evidence and knowledge influence the quality of commodities and incomes
This makes it difficult for farmers to determine return on their investments into the agriculture sector.
By Charles Dhewa
Oct. 22, 2025
