Customer awareness stages in digital marketing strategy

This would happen to companies that launch new products or have a first mover advantage in a market.
By Anesu Chikumba Nov. 24, 2023

Tap into new mining technologies, miners urged

The push for easier mining processes comes as the sector is going to miss its US$12 billion annual revenue target at the end of the year.
By Nizbert Moyo Nov. 21, 2023

Zimura strengthens system for royalty collection

This comes as artistes have received the short end of the stick despite enjoying airplay on radios.
By Tendai Sauta Nov. 20, 2023

Music was soundtrack of my life, says Mhako

Creative entrepreneur and digital creator Plot Mhako says growing up surrounded by artistes influenced his career path.
By In Conversation With Trevor Nov. 19, 2023

Content strategy sweet spot needs to hit 4 key pillars

These are the typical “click-bait” stories. You have to be careful with these, as stories that do not fit the mission (and can be found elsewhere) can dilute your value proposition.
By Dietmar Schantin Nov. 18, 2023

Artists sweat over intellectual property

The lawyer said another significant challenge faced by artists unaware of intellectual property rights was rampant copyright infringement.
By Zvikomborero Magogo Nov. 17, 2023

Medical practitioners urged to adopt digital health

The strategy entails development and adoption of appropriate, accessible, affordable, scalable and sustainable person-centric digital health solutions.
By Tafadzwa Mhlanga Nov. 10, 2023

Gold and white papers

Digital art is accurately valued against the price of gold. The value of an artwork is assigned a specific weight of gold according to the measuring standard set by artists
By Tanaka Chikwenhere Nov. 3, 2023

Pregnancy reality from content creator’s perspective

Female content creators, particularly moms-to-be have not been excluded from criticism.
By Rejoice Phiri Oct. 22, 2023