Customer awareness stages in digital marketing strategy
This would happen to companies that launch new products or have a first mover advantage in a market.
By Anesu Chikumba
Nov. 24, 2023
Tap into new mining technologies, miners urged
The push for easier mining processes comes as the sector is going to miss its US$12 billion annual revenue target at the end of the year.
By Nizbert Moyo
Nov. 21, 2023
Zimura strengthens system for royalty collection
This comes as artistes have received the short end of the stick despite enjoying airplay on radios.
By Tendai Sauta
Nov. 20, 2023
Music was soundtrack of my life, says Mhako
Creative entrepreneur and digital creator Plot Mhako says growing up surrounded by artistes influenced his career path.
By In Conversation With Trevor
Nov. 19, 2023
Content strategy sweet spot needs to hit 4 key pillars
These are the typical “click-bait” stories. You have to be careful with these, as stories that do not fit the mission (and can be found elsewhere) can dilute your value proposition.
By Dietmar Schantin
Nov. 18, 2023
Artists sweat over intellectual property
The lawyer said another significant challenge faced by artists unaware of intellectual property rights was rampant copyright infringement.
By Zvikomborero Magogo
Nov. 17, 2023
Medical practitioners urged to adopt digital health
The strategy entails development and adoption of appropriate, accessible, affordable, scalable and sustainable person-centric digital health solutions.
By Tafadzwa Mhlanga
Nov. 10, 2023
Gold and white papers
Digital art is accurately valued against the price of gold. The value of an artwork is assigned a specific weight of gold according to the measuring standard set by artists
By Tanaka Chikwenhere
Nov. 3, 2023
Pregnancy reality from content creator’s perspective
Female content creators, particularly moms-to-be have not been excluded from criticism.
By Rejoice Phiri
Oct. 22, 2023
Premium
Judge’s sudden resignation opens a Pandora’s box
Local News
By Sydney Kawadza and Tinashe Makichi
Nov. 24, 2023
