Customers - The Zimbabwe Independent

Topic : Customers

Procurement evolves to outcome based contracts

The trend reflects a growing inclination towards contracts that tie payments to measurable outcomes.

By Charles Nyika Oct. 4, 2024

Procurement evolves to outcome based contracts

In modern digital news operations, editors need to drive the success

The result? A backward-looking, ping-pong game of blame and jurisdictional wrangling.

By Dietmar Schantin Nov. 4, 2023

In modern digital news operations, editors need to drive the success

Why reputation management is critical in social media era

Use social media analytics to track your brand’s performance: Monitor your competitors’ social media activity to stay one step ahead.

By Lenox Lizwi Mhlanga Dec. 4, 2022

Why reputation management is critical in social media era

Impact of commodity shrinkage on African farmers

SHRINKAGE in business lingo refers to cases whereby commodities become dry, thin and weak

By Charles Dhewa Nov. 25, 2022

Impact of commodity shrinkage on African farmers

Branding and the customer purchase journey

Here branding becomes the reason to halt or continue in the consumption/satisfaction journey.

By Farai Chigora. and Dr Tabani Moyo Nov. 13, 2022

Branding and the customer purchase journey

Bus operators pledge to end crisis

PUBLIC transport players have committed to revamp the sector with modern and customer-friendly buses to help manage the country’s unrelenting transport crisis.

By Lorraine Muromo Sep. 16, 2022

Business opinion: Branding in the age of entrepreneurship and industrialisation (Part 23)

Brand management in the age of entrepreneurship should not be a game for the weak (rather makes the weak stronger). In our previous editions, we shared transformative cogs for brand equity, the need for lasting brand identity, positive brand attitude, and lasting brand recognition (these should be safeguarded).

By The Independent Apr. 24, 2022