EVERY leader should be mapping how to merge artificial intelligence (AI) with their everyday operations, systems and structures.
AI is inevitably part of our life. You might not know it or understand it, but it is affecting everyone. Leaders and companies must be bracing for change that AI is bringing.
Second, leaders and companies can stay ahead of the game through learning, training and upgrading their architectural systems.
AI is having a significant impact on corporate strategy across a variety of industries.
We might want to deny it, but just like the weather, AI is being and going to be felt.
Data-driven decision-making
Every leader might want everything to be a straight line, but that is not how life is.
Life is in circles, and as such, we, as leaders, must learn how to disrupt through our thinking.
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Leaders must master non-linear thinking and generative thinking.
In this case they take risks, ply new paths and innovate through their thinking.
So, AI can help organisations make data-driven decisions by analysing large amounts of data and identifying patterns and trends that humans may not be able to detect.
AI-driven initiatives
If we want to be effective and become competitive global players, AI is the way to go.
Human effort is good, but AI-driven operations have other benefits such as automation and mass production of goods.
AI brings speed, agility, accuracy, efficiency and effectiveness. What beats companies in the global south is that we do not change and fast.
Zimbabwe should tap in from the expertise that we have as a country.
For example, Zimbabwe should take advantage of James Manyika, who is senior vice-president (research, technology and society) at Google, to bring AI into the mainstream business of the country.
On a generic scale, AI automates routine tasks and optimises processes, reducing costs and increasing efficiency.
Customer experience
As aforementioned, AI brings speed and agility to business and as such it can help organisations personalise their customer interactions and provide more targeted recommendations, leading to increased customer satisfaction and loyalty.
Leaders should use AI for strategic corporate communications endeavours.
Personalisation and targeting is made easier by AI through analysing large volumes of data about individual customers or stakeholders to personalise communication efforts.
By understanding individual preferences, behavioural economics and past interactions, AI can deliver targeted messages and recommendations, thereby enhancing engagement and improving the overall customer experience.
AI can help companies tailor messages, offers and recommendations and in the process, enhancing customer satisfaction.
AI can analyse vast amounts of data collected from various sources to identify trends, patterns, and insights relevant to corporate communications such as market trends, customer preferences and competitor activities.
Product development
As a communication tool, AI improves the organisations’ feedback loop.
So, AI can help companies develop and improve products by analysing customer feedback.
AI can also be used for predicting market trends and identifying areas for innovation.
Talent development
Talent development is crucial for any company. So, AI can help companies attract and retain top talent by identifying candidates with the right skills and experience. AI also provides personalised training and development opportunities.
Parting point
As AI continues to evolve, it will become increasingly important for companies to integrate it into their corporate strategy.
This will require a deep understanding of the technology and its potential applications and implications.
Companies should be willing to invest in the necessary infrastructure and talent to support AI systems and activities.
