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Farai Nyasango

Farai Nyasango

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Customer experience: The new battlefield in marketing wars

In the modern-day corporate world, competition among different businesses has intensified, and as a result, the typical promotional marketing approaches are now deemed insufficient.

By Farai Nyasango Feb. 23, 2025

Customer experience: The new battlefield in marketing wars

Latest stories

Insurance regulator in firing line over billions...medical insurers condemn Ipec in pushback over new Bill

Premium

Insurance regulator in firing line over billions...medical insurers condemn Ipec in pushback over new Bill

By Shame Makoshori and Freeman Makopa

Apr. 17, 2025

Mutapa makes US$56m move for CSC revival

By Tinashe Kairiza

Apr. 17, 2025

Premium

Investors shun Zim’s US$ indexed stock exchange

By Mthandazo Nyoni

Apr. 17, 2025

Contractors amenable to land deals with govt to settle debts

By Freeman Makopa

Apr. 17, 2025

Zimre Holdings set to refocus capex to strategic investments

Business Digest

By Tafadzwa Mhlanga

Apr. 17, 2025

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