Anesu Chikumba
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Customer awareness stages in digital marketing strategy
This would happen to companies that launch new products or have a first mover advantage in a market.
By Anesu Chikumba
Nov. 24, 2023
Lessons from opportunity call outs
A bio or biography is a summary of your life, professional background as well as your educational history.
By Anesu Chikumba
Dec. 17, 2023
Get started with social media for personal brand
Personal branding is the ongoing process of (defining and) refining what you stand for; communicating this through verbal and non-verbal channels.
By Anesu Chikumba
Feb. 9, 2024
Social media for business growth vs brand visibility
Lead generation uses social media to attract new customers and create sales opportunities.
By Anesu Chikumba
Apr. 26, 2024
The missing piece in most digital marketing strategies
Digital marketing tactics that help with brand visibility and awareness
By Anesu Chikumba
May. 24, 2024
Evergreen vs seasonal content: Which one to publish more?
Once you are clear on what you want each piece of content to do, you will have more insight on whether you need to post more seasonal content or ever green content.
By Anesu Chikumba
Jul. 12, 2024
Zimbabwean Made: Seven brands to celebrate
The brand manufactures gluten-free and nut-free seed bars and butters, utilising locally sourced ingredients such as baobab and moringa.
By Anesu Chikumba
Jan. 19, 2025
Exploring the advantages of niching down
Opting not to niche down from the beginning, in the case of our programme, had two main benefits:
By Anesu Chikumba
Mar. 28, 2025
Building brands, shaping African realities
Founders often recognise these gaps quickly. I have worked with several entrepreneurs, who built businesses based on products and services they enjoyed elsewhere.
By Anesu Chikumba
Oct. 10, 2025
SA’s RMB projects gloom as crisis in Zim deepens... bank ranks the country least attractive destination
Business Digest
Oct. 31, 2025
