Dr Tabani Moyo
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Branding and the customer purchase journey
Here branding becomes the reason to halt or continue in the consumption/satisfaction journey.
By Farai Chigora. and Dr Tabani Moyo
Nov. 13, 2022
Entrepreneurial brand agility in the age of complexity
At every turn of our existence as a people, we are stroked by one plaque or another — whether man-made or unleashed by the devil's incarnate forces.
By Farai Chigora and Dr Tabani Moyo
Dec. 18, 2022
Entrepreneurial brand content manifesto year 2023 onwards
Just to look on it from a geo-political space, brands have been fought and conflicted by some matters uncontrollable, but necessary such as wars and chaotic elections.
By Dr Tabani Moyo and Farai Chigora.
Feb. 19, 2023
Brand strategy and entrepreneurship: back to the basics!
In this journey we will all agree that they are various complexities that follow operations of a successful entrepreneurial business.
By Farai Chigora and Dr Tabani Moyo
Sep. 8, 2024
Entrepreneurial brand purpose and AI
Social Responsibility Initiatives: AI can identify and analyse social issues relevant to a brand’s mission.
By Farai Chigora. and Dr Tabani Moyo
Nov. 3, 2024
Premium
Court summons pile up on contractors doorsteps... as unpaid govt works take a toll on firms
Local News
48m ago
Premium
RioZim bosses under fire over tax blackhole...Zimra goes after top brass’ cars
Local News
By Lee Musaidzi
May. 2, 2025
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SA’s Hawks give Zimbabwe poll scandal ‘top priority’…as anti-corruption watchdogs warn of ‘far reaching money laundering scam’
Local News
By Tinashe Kairiza and Julia Ndlela
May. 2, 2025
