Tinevimbo C Santu
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Digitalising the marketing of financial services
Social media in particular has been a huge game changer in marketing because customers get to give feedback on their experiences with a brand on very public platforms.
By Tinevimbo C Santu
Sep. 20, 2022
Social media has transformed financial services marketing
The recent debate surrounding Nyaradzo Group products is a case in point. Social media has worked out differently for different contexts, but in general it has revolutionised marketing as we know it.
By Tinevimbo C Santu
Nov. 17, 2022
A sneak into digital customer experience in Zim’s banking sector
The service culture in the financial services industry has over the years gravitated more and more towards a customer-centric approach, and technology has been a huge catalyst in this transformation.
By Tinevimbo C Santu
Jan. 27, 2023
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