GambleAware has put forward a proposal for changes to gambling marketing policy in the UK. These changes are aimed at protecting people from the harm that gambling can cause them. These include a preliminary ban on broadcast advertising, restrictions on gambling-related content and mandatory warnings about potential health risks.
European restrictions on gambling marketing
According to the report, in Italy about 36% of the local population is addicted to gambling, in Spain this figure reaches 59%. In the UK, 48% of the adult population gambles. Thanks to new technologies, modern gambling has become very attractive to a broad audience. There have been studies that used the PGSI problem severity index. They showed that the percentage of people with gambling problems ranged from 2.5 in the UK to 3.8 in the Netherlands.
Restrictions on gambling advertising are becoming the norm across Europe. All countries, excluding Australia, have stricter rules than the UK. Representatives of the GambleAware organization point out that a tough political decision needs to be made in the country, rather than a constant debate over the settlement of the issue.
However, many casinos and bookmakers no longer need active advertising. Players are well known to Mostbet, Pin Up or Megapari. The leader of user preferences is 1win, where you can find the most significant number of games. If you spend a minute on registration 1win website, you can get access to thousands of slots and bets. To create an account, you need to fill in a few fields and come up with a strong password.
Why change is needed in the UK
According to GambleAware representatives, the country has no primary legislation to regulate the problem. Over the past few years, though, UK universities have published around 500 research papers, surpassing Germany, Italy, Belgium and the Netherlands combined.
For 2017, operators spent around £1.5 billion on gambling advertising. Around 30,000 gambling messages were shown to fans on the first weekend of the Premier League season, up 165% on the previous year.
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Dr. Raffaelo Rossi said that across Europe, bans are a necessity to protect the public. That said, there are almost no significant restrictions in the UK. This is because politicians are inactive, while there is an urgent need to protect millions of residents from the threat.
Earlier, plans to ban loot boxes in Europe were announced. This method of monetizing video games has been criticized for its similarity to gambling entertainment.
