The underrated value of knowing your customer and knowing your market
There are times when the market is more important than inputs like seed, fertiliser and capital but very few farmers invest in understanding the market and knowing their customers.
By Charles Dhewa
Nov. 5, 2025
Unspoken value of transport management in customer care
WORLDWIDE consumer trends are shifting rapidly towards speed and convenience in the delivery processes.
By Charles Nyika
Oct. 17, 2025
Optimising last mile delivery strategies
Beyond the pandemic, the last mile delivery service will forever remain crucial. It is like the final lap of a race. But as has been demonstrated over the years, it can make or break the supply chain
By Charles Nyika
Aug. 15, 2025
Why does digital transformation matter in business?
This is the platform where business deals are struck and robust marketing and public relations is conducted.
By Innocent Hadebe
Jul. 12, 2025
Content marketing and competitive entrepreneurship
The goal of content marketing is to attract and increase interaction with the targeted group of users or audience.
By Farai Chigora and Tabani Moyo
Jul. 6, 2025
Financial transparency: A smart move for smarter business
Those who are open and honest are more likely to succeed in today's dynamic business environment.
By Newsday
Jun. 14, 2025
Customer engagement management and entrepreneurship (Part 2)
Customer experience management enables businesses to provide seamless, individualised interactions tailored to customers’ requirements.
By Farai Chigora and Tabani Moyo
May. 11, 2025
Customer engagement management and entrepreneurship (Part 1)
CEM is a combination of technology, data analysis, and human engagement that aims to create individualised and seamless customer service experiences.
By Farai Chigora and Tabani Moyo
May. 4, 2025
Why most strategies falter: Practical lessons for leaders
Because too many organisations treat strategy as a one-time event rather than an ongoing process.
By Memory Nguwi
Mar. 28, 2025
