Brand - The Zimbabwe Independent

Topic : Brand

Business Opinion: Rebranding and entrepreneurship

Rebranding occurs when there are multiple reasons for an organisation to consider doing so. Some of the most common reasons for rebranding are as follows:

By Farai Chigora and Tabani Moyo Mar. 9, 2025

Business Opinion: Rebranding and entrepreneurship

Aggressive expansion offsets contracting average spend

Local operations’ sales were 4% firmer compared to prior year despite a 3% contraction in average customer spend.

By Morgan & Co Mar. 7, 2025

Aggressive expansion offsets contracting average spend

Simbisa braces for fast-food tax

The value of local assets rose to US$129,93 million during the period under review, from US$123,23 million as of June 30, 2024.

By Tatira Zwinoira Feb. 28, 2025

Simbisa appoints Mudzengi new FD

QUICK service restaurant, Simbisa Brands Limited, has appointed David Mudzengi new group finance director.

By Lee Musaidzi Feb. 5, 2025

Corporate Gifts UAE

Branded stationery, organizers, and desk equipment are functionally branded items which will remind your recipients

By Newsday Feb. 2, 2025

Co-branding and entrepreneurship

They harness the strengths of both identities to offer consumers innovative and fresh products, generating excitement.

By Farai Chigora and Tabani Moyo Feb. 2, 2025

Brand recognition and entrepreneurial success

It involves how readily buyers recognise a brand based on its logo, colours, name, or other identifiers.

By Farai Chigora and Tabani Moyo Jan. 26, 2025

PSL sponsorships: What ‘incest’!

Sakunda will sponsor Scottland to the tune of US$1,5 million, will sponsor the team kit and the coach and captain will be provided with cars as part of deal.

By Newsday Jan. 4, 2025

Brand identity management: Lessons from Coca-Cola, Christmas celebrations

Brand identity is basically how a brand showcases its unique qualities, tells its story, and connects with people in ways other than just selling goods or services.

By Farai Chigora and Tabani Moyo Dec. 29, 2024