Simbisa appoints Mudzengi new FD
QUICK service restaurant, Simbisa Brands Limited, has appointed David Mudzengi new group finance director.
By Lee Musaidzi
2h ago
Corporate Gifts UAE
Branded stationery, organizers, and desk equipment are functionally branded items which will remind your recipients
By Newsday
Feb. 2, 2025
Co-branding and entrepreneurship
They harness the strengths of both identities to offer consumers innovative and fresh products, generating excitement.
By Farai Chigora and Tabani Moyo
Feb. 2, 2025
Brand recognition and entrepreneurial success
It involves how readily buyers recognise a brand based on its logo, colours, name, or other identifiers.
By Farai Chigora and Tabani Moyo
Jan. 26, 2025
PSL sponsorships: What ‘incest’!
Sakunda will sponsor Scottland to the tune of US$1,5 million, will sponsor the team kit and the coach and captain will be provided with cars as part of deal.
By Newsday
Jan. 4, 2025
Brand identity management: Lessons from Coca-Cola, Christmas celebrations
Brand identity is basically how a brand showcases its unique qualities, tells its story, and connects with people in ways other than just selling goods or services.
By Farai Chigora and Tabani Moyo
Dec. 29, 2024
Revisiting entrepreneurial brand loyalty
Customers are more likely to remain loyal to the same brand over time when they develop a sense of loyalty, mainly when alternatives compete with the brand.
By Farai Chigora and Tabani Moyo
Dec. 22, 2024
Entrepreneurship and management of brand association in the age of AI
Brands frequently build linkages with advances in the cultural realm to ensure they are culturally compatible.
By Farai Chigora and Tabani Moyo
Dec. 8, 2024
Mvura claims sports addiction after another qualification
The 37-year-old is also a qualified football referee, netball umpire, handball referee, tennis officiator, korfball referee, cricket coach, football coach and handball coach.
By Sukuoluhle Ndlovu
Nov. 24, 2024
