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Farai Nyasango

Farai Nyasango

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Customer experience: The new battlefield in marketing wars

In the modern-day corporate world, competition among different businesses has intensified, and as a result, the typical promotional marketing approaches are now deemed insufficient.

By Farai Nyasango Feb. 23, 2025

Customer experience: The new battlefield in marketing wars

Latest stories

Treasury delays suffocate roads contractors, cripple projects... bankruptcy, lawsuits, asset seizures threaten small firms

Treasury delays suffocate roads contractors, cripple projects... bankruptcy, lawsuits, asset seizures threaten small firms

By Melody Chikono and Freeman Makopa

Oct. 10, 2025

City Council slashes hefty executive salaries

By Tinashe Kairiza

Oct. 10, 2025

Ema drags Harare City Council to court over Lake Chivero pollution

By Tinashe Kairiza

Oct. 10, 2025

Zanu PF conference to endorse Mnangagwa’s extended tenure... party apparatchiks ignore simmering divisions

By Julia Ndlela

Oct. 10, 2025

Another whitewash: Govt keeps commission report under wraps

By Julia Ndlela

Oct. 10, 2025

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