AS the 16th edition of the Econet Victoria Falls Marathon draws closer, organisers are delighted over the event's contribution to talent development as well as promoting tourism.
This year's race is scheduled for July 7 in the resort city of Victoria Falls with the number of participants expected to surge to over 5 500.
Econet Wireless Zimbabwe group chief executive Douglas Mboweni said not only has the race cemented its reputation as a top African running event, but it is also contributing significantly towards the fiscus as a preferred tourism destination of choice.
“There is no doubt the event has become a catalyst for tourism in our nation and a tool for positive change in our local communities," Mboweni said.
"As visitors flock to Victoria Falls from around the world, tourism flourishes benefiting local businesses, hotels and lodges, and the entire travel and tourism industry”.
The Econet Wireless Zimbabwe supremo said they are looking forward to a memorable and successful event.
"We are looking forward to the Marathon and are thrilled by the ever-growing local and international appeal of the event, an indicator that more and more people are adopting wellness and a healthy lifestyle,” he said.
"It is clear that the Econet Victoria Falls Marathon has become a major highlight on the global marathon calendar globally and we are excited to welcome runners from all over the world to this great event."
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The theme for this year is Road to Victory, and offers a variety of distances to cater for any runners.
Participants can choose the famed full 42km marathon, the half marathon (21km), a collaborative team relay with two runners doing 10,5km each or the more popular 7,5km Family Fun run.
The race's renowned scenic route takes runners on an unforgettable journey through breathtaking landscapes and wildlife surrounding the iconic Victoria Falls, allowing participants to enjoy its grandeur up-close.
Last year's 21km half marathon winner, Moses Tarakinyu is expected to defend his title.
He is hoping to unprecedentedly grab the title a fourth title on the trot after beating off competition from Wayne Kabondo and Somveli Dhlamini in the men's category last year.
